The clients are market leaders in their respective segments in the booming two-wheeler market in India. While client-1 leads the commuter and entry-level segments, client-2 is leading the niche segment of leisure biking.
In India, e-commerce has led to the rise of several niche players who largely specialize their products around a specific theme. About 25% of registered e-commerce websites are for niche businesses. An eCommerce company is a competitive market leader in the rapidly growing e-commerce segment in India.
Background
1. Both the clients were the first to enter the direct online market.
2. In 2015, client-2 sold its entire inventory of 200 units of limited edition motorcycles within 26 minutes of the opening of online booking.
3. With an e-commerce platform, a potential customer can enquire, shortlist, select, compare, and book the motorcycle at the click of a button, without bothering to visit the actual showroom.
Solution
1.Excellon used internal links provided by clients to integrate with an eCommerce platform, ensuring data collection regarding inquiries, bookings, search results, product comparison, and customer buying behavior.
It dramatically helped the client plan and execute marketing, promotion, and overall business improvement for online sales.
2.The entire Dealer Management system for both the clients was developed by Excellon.
Integrating DMSs with an eCommerce platform proved to be advantageous for generating more databases and automating the process for both clients.
Benefits
1.Because of the integration technology from Excellon, an eCommerce company’s first-of-its-kind automobile platform is available through the web and mobile platforms.
It has a wide variety of options, comparisons, and even an auto loan facility.
2.As the entire process of selling — from booking to delivery and service is now streamlined, clients can effortlessly generate reports that analyze the customer buying behavior and demand-and-supply information.
3.It helps drastically reduce the lead time for the marketing and promotion strategy for the online sales domain.
