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A leading two and three wheeler OEM transforms premium bike segment with Excellon DMS
About
A leader in the two-wheeler and three-wheeler segments, is renowned for its innovative approach to mobility. With a legacy of over 75 years, the company is one of the largest motorcycle manufacturers in the world, offering a diverse portfolio that caters to both urban commuters and adventure enthusiasts.
Size
10,000 employees
Locations
6000+ dealerships
Background
The company was preparing to launch its flagship premium bike and sought a cutting-edge platform to ensure flawless execution across its dealership network. The goal was to seamlessly integrate operations, streamline sales, and provide a superior customer experience for their high-performance motorcycle segment. Key objectives included:
- Unified dealership management – A centralized platform to manage sales, inventory, and service processes across their vast network.
- Real-time integration – A system capable of seamless communication with existing IT infrastructure for efficient data flow and visibility.
- Streamlined operations – Managing inventory, order processing, and customer engagement for the new product launch.
- Enhanced customer experience – Tools to ensure exceptional service delivery, from pre-sales engagement to post-sales support.
- Comprehensive compliance – Integration of regional tax and regulatory requirements for smooth operations across diverse geographies.
The company required a robust, future-ready platform to meet these challenges and position the premium bike as a market leader in its segment.
Solutions
Excellon DMS, a comprehensive Dealer Management System, was implemented to meet the company’ goals and ensure the successful launch of the premium bike. The solution delivered:
Streamlined sales processes
Automated sales workflows to improve dealership efficiency and reduce processing times, ensuring a seamless customer experience.
Inventory and order management
Enabled real-time inventory tracking and optimized order processing to handle demand efficiently across the dealer network.
Integrated dealer network
Provided a unified platform that synchronized with the company’s existing systems, delivering consistent data flow and visibility across all operations.
Customer engagement tools
Enhanced the buying experience with personalized communication, real-time updates, and smooth delivery tracking.
Scalability for premium product launches
Supported the growing demand for the premium bike with a robust, scalable platform designed for high-performance operations.
Excellon DMS enabled the company to efficiently manage its extensive dealership network while delivering a superior experience for its premium customers.
“Excellon DMS empowered us to manage the launch with precision, ensuring an exceptional customer experience while driving operational efficiency across our dealerships. Excellon deployed the solution with remarkable ease. The speed and precision with which the synchronization was achieved—within just a few days—left our management thoroughly impressed and thrilled”
Outcomes
The deployment of Excellon DMS brought transformative results to the company’s premium bike launch:
Efficient dealership operations
Unified processes across dealerships, ensuring a smooth sales journey for customers.
Optimized inventory management
Gained real-time visibility into stock levels and demand trends, reduced delays and improved operational efficiency.
Enhanced customer satisfaction
Improved communication and seamless service delivery elevated the buying experience.
Scalable operations
The platform successfully supported the high demand generated for the bike demonstrating its capability to manage future product launches.
Seamless integration
Real-time data flow and synchronized processes strengthened operational consistency across the network.
