Case Studies

Back to case studies

A leading two and three wheeler OEM transforms premium bike segment with Excellon DMS

A leading two and three wheeler OEM transforms premium bike segment with Excellon DMS

About

A leader in the two-wheeler and three-wheeler segments, is renowned for its innovative approach to mobility. With a legacy of over 75 years, the company is one of the largest motorcycle manufacturers in the world, offering a diverse portfolio that caters to both urban commuters and adventure enthusiasts.

Size

10,000 employees

Locations

6000+ dealerships

Background

The company was preparing to launch its flagship premium bike and sought a cutting-edge platform to ensure flawless execution across its dealership network. The goal was to seamlessly integrate operations, streamline sales, and provide a superior customer experience for their high-performance motorcycle segment. Key objectives included:
  1. Unified dealership management – A centralized platform to manage sales, inventory, and service processes across their vast network.
  2. Real-time integration – A system capable of seamless communication with existing IT infrastructure for efficient data flow and visibility.
  3. Streamlined operations – Managing inventory, order processing, and customer engagement for the new product launch.
  4. Enhanced customer experience – Tools to ensure exceptional service delivery, from pre-sales engagement to post-sales support.
  5. Comprehensive compliance – Integration of regional tax and regulatory requirements for smooth operations across diverse geographies.
The company required a robust, future-ready platform to meet these challenges and position the premium bike as a market leader in its segment.

Solutions

Excellon DMS, a comprehensive Dealer Management System, was implemented to meet the company’ goals and ensure the successful launch of the premium bike. The solution delivered:

Streamlined sales processes

Automated sales workflows to improve dealership efficiency and reduce processing times, ensuring a seamless customer experience.

Inventory and order management

Enabled real-time inventory tracking and optimized order processing to handle demand efficiently across the dealer network.

Integrated dealer network

Provided a unified platform that synchronized with the company’s existing systems, delivering consistent data flow and visibility across all operations.

Customer engagement tools

Enhanced the buying experience with personalized communication, real-time updates, and smooth delivery tracking.

Scalability for premium product launches

Supported the growing demand for the premium bike with a robust, scalable platform designed for high-performance operations.
Excellon DMS enabled the company to efficiently manage its extensive dealership network while delivering a superior experience for its premium customers.
“Excellon DMS empowered us to manage the launch with precision, ensuring an exceptional customer experience while driving operational efficiency across our dealerships. Excellon deployed the solution with remarkable ease. The speed and precision with which the synchronization was achieved—within just a few days—left our management thoroughly impressed and thrilled”

Outcomes

The deployment of Excellon DMS brought transformative results to the company’s premium bike launch:

Efficient dealership operations

Unified processes across dealerships, ensuring a smooth sales journey for customers.

Optimized inventory management

Gained real-time visibility into stock levels and demand trends, reduced delays and improved operational efficiency.

Enhanced customer satisfaction

Improved communication and seamless service delivery elevated the buying experience.

Scalable operations

The platform successfully supported the high demand generated for the bike demonstrating its capability to manage future product launches.

Seamless integration

Real-time data flow and synchronized processes strengthened operational consistency across the network.

Robust. Scalable. Agile.

Our purpose-built suite of cloud based, and AI-powered solutions elevating growth with automation, actionable intelligence, agility and the power to deliver exceptional customer experiences.

Excellon DMS

The ultimate distribution and channel network management platform with 100%  automation, growth-centric intelligence and maximum efficiency for sales, service and operations

ExcellonPulse

The most advanced AI/ML engine delivering actionable insights, accurate predictions, and recommendations to boost efficiency, growth, and profitability

Built with deep know-how.

Intelligent, industry-specific solutions built to optimize and scale sales, service, and operations with agility across diverse verticals.

For Automotive

For Building & Construction Materials

For Consumer Goods

For Agrochemicals & Fertilizers

For After-Sales Service Network

Company

Why Us?

Leadership

Customers

Careers

25 Years

Proven expertise driving growth in distribution networks management

10,000+ Locations

Sales, service, and operations of vast networks of OEM and manufacturers managed through Excellon

80 Countries

Excellon is actively deployed and transforming businesses across the world

Our Partners

Blog

Case Studies

How to choose the best dealer network management system for your dealership: Going beyond the basics.
Learn More Arrow Arrow

A German automotive giant transforms 2-wheeler business with Excellon DMS for seamless operations and growth
Learn More Arrow Arrow