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Excellon DMS powers seamless operations for a leading commercial vehicle manufacturer

Excellon DMS powers seamless operations for a leading commercial vehicle manufacturer

About

A leading commercial vehicle manufacturer known for robust, high-performance vehicles serving diverse industries globally. A prominent name in the global automotive industry, the client is part of a USD 6.6 billion automobile group originating in India. Known for innovation and excellence, the company boasts the widest portfolio of motorcycles, scooters, and commercial vehicles, with a commanding presence in multiple markets.

Size

15,000 employees

Locations

960+ sales and service dealerships

Background

As India’s second-largest motorcycle manufacturer and the world’s largest three-wheeler manufacturer, the client dominates the domestic market with a 46.7% share in the 3-wheeler commercial vehicle segment. Unlike its two-wheeler operations, the client’s commercial vehicle business required a distinct strategy and approach. Key challenges included:
  1. Custom operational needs –  The commercial vehicle segment’s processes differed significantly from the two-wheeler business, requiring a tailored approach to sales and service operations.

  2. Dealer network integration – The client sought to integrate 966 dealers and authorized sales and service touchpoints across India onto a unified Dealer Network Platform.

  3. SAP integration complexity – Integrating Excellon 5 DMS with SAP modules at the ASM level presented challenges due to highly customized processes.

  4. Business agility aspirations – The client aimed to enhance agility and enable efficient public transportation across India through a streamlined dealer network.

Solutions

Excellon Software deployed its Dealer Management System (DMS), tailored specifically for the manufacturer’s commercial vehicle operations, delivering the following:

Sales and service automation

Streamlined sales workflows, automated service processes, and integrated key dealership operations to enhance efficiency.

Unified dealer network platform

Integrated 966 dealers and authorized sales and service touchpoints across India into a single, fully customized solution.

Seamless SAP integration

Implemented robust integration of Excellon 5 DMS with SAP modules at ASM levels, overcoming the complexities of customized processes.

Comprehensive business functionality

Supported critical operations, including sales, service, spares, reporting, CRM, and admin, ensuring a balanced and coherent approach across all dealer locations.

Inventory tracking and optimization

Implemented real-time stock visibility and control, ensuring dealerships had the right inventory at the right time.

Dealer network connectivity

Provided a centralized platform that unified all dealership operations, enabling seamless communication and data sharing.

Integrated reporting and analytics

Delivered actionable insights through real-time dashboards, empowering decision-makers with data on sales, service, and inventory.

Scalable infrastructure

Ensured the platform could adapt to the company’s growing dealership network and support expanding operations.

Excellon DMS equipped the manufacturer with tools to address their challenges, foster operational excellence, and create a competitive advantage.

Outcomes

Unified processes across all dealer locations and authorized touchpoints, enabling smoother operations and increased flexibility in the sales and distribution network. By implementing Excellon DMS, the commercial vehicle manufacturer achieved:

Active user engagement

Empowered users to leverage major functionalities, driving efficiency in the sales and service network.

Process uniformity

Established consistency across dealer operations, strengthening the client’s position as the most trusted 3-wheeler brand in India.

Scalable integration

Seamless integration with SAP modules, enabling streamlined workflows and improved business agility.

Improved customer experience

Delivered coherent service and sales experiences, enhancing trust and satisfaction among customers.

Robust. Scalable. Agile.

Our purpose-built suite of cloud based, and AI-powered solutions elevating growth with automation, actionable intelligence, agility and the power to deliver exceptional customer experiences.

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The ultimate distribution and channel network management platform with 100%  automation, growth-centric intelligence and maximum efficiency for sales, service and operations

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The most advanced AI/ML engine delivering actionable insights, accurate predictions, and recommendations to boost efficiency, growth, and profitability

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Intelligent, industry-specific solutions built to optimize and scale sales, service, and operations with agility across diverse verticals.

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